Exporting wine to France might seem like selling ice to Eskimos. Yet, data shows France is a top importer of Italian labels. Winning over the French palate requires a surgical digital strategy.
1. Trust is Everything
French consumers require high standards. A slow website or poor translations are perceived as a risk. Your ecommerce must convey the same care you put into the vineyard: high-res images and detailed technical sheets are essential.
2. The Regulatory Maze
Selling alcohol across borders involves excise duties and strict data privacy. The French authority (CNIL) is strict. Your site must be built on Privacy by Design principles to sell without fear of fines.
3. Technical Performance
If your page takes over 3 seconds to load, the customer leaves. Latency kills conversion. That is why we use dedicated VPS infrastructures optimized for French connectivity.